Going Viral

There has already been a couple of articles about this – the death of tv ads – the rise of marketing on social media.

Even in social media the trend of placing/promoting ads on the company’s facebook page or twitter handle has moved to using facebook celebrities and instagram celebrities to promote products in their videos . I am not referring to say a celebrity like Bradley Cooper or Scarlett Johanson , I am referring to  people like you and I who became facebook stars or youtube stars.

I am a fan of the page “Bat Dad” and “Dude Perfect”.  Dude Perfect are you tube stars who became famous for creating trick shot videos. They are extremely skilled and their videos are super cool. They have already launched  a mobile game for iOS and Android, self-titled Dude Perfect and  Cory Cotton (one of the members)authored a nationally published book titled Go Big in which he shares the secrets the group has learned along the way building a business in a world largely influenced by social media.

The group received professional endorsements and requests, which began with then-Sacramento Kings player Tyreke Evans, in an effort to promote Evans’ run for Rookie of the Year.^[7] Dude Perfect also worked with quarterback Aaron Rodgers, NBA starChris Paul, Australian bowler Jason Belmonte, actor Paul Rudd, singer Tim McGraw, Seattle Seahawks coach Pete Carroll and quarterback Russell Wilson, and Heisman Trophy winner quarterback Johnny Manziel^[8][9] at Kyle Field,^[10] Miami Dolphins quarterbackRyan Tannehill,^[11] the U. S. Olympic team,^[12] NASCAR drivers Ricky Stenhouse, Jr., Travis Pastrana, James Buescher and IndyCar Series driver James Hinchcliffe at Texas Motor Speedway,^[13] New York Giants wide receiver Odell Beckham Jr.,^[14] the Seattle Seahawks, and St. Louis Rams players Greg Zuerlein, John Hekker, and Jacob McQuaide 

The list is endless. Then there is Bat Dad ?Just a normal dad in Atlanta -no super skilled trick shot videos- he wears a bat man mask and makes videos around his house -which are quite funny – I get inspiration from him on how to irritate my wife.(I thought blogging was an effort for us to start our “Dear Diary” conversations and hence the confession). His videos are a huge hit and the now he has his own tshirt collection and he has also come up with a book.

When you get  famous on a social media platform , brands take notice- Netflix capitalized on this and did a promotion starring bat dad – How cool is it. Now I am sure you would have guessed what his full time job is – Make videos !!!! how cool is that

I think this is just a tip of the iceberg for him and I am sure there are more promotions coming up- Good morning America has done a segment on him too.

What about grumpy cat – its a freakin cat !!! just a cat that looks grumpy and it has starred in an ad for pistachios!!!. There are actually “talent” scouts who look for the next viral sensation.

I think this is the future of marketing – going viral – using youtube stars and facebook stars. So are you ready to be the next youtube star.

P.S: I personally think our very own @AMIRNIKFETRAT has all the qualifications for a youtube star – get him some redbull  let him loose in Poland and he will zip around like the Tasmanian devil – Voila viral video !!!

 

References:

https://en.wikipedia.org/wiki/Dude_Perfect