Donald Trump, and the 5 C’s … seriously? (Part 2)

~ fadadjo

In Part 1 of this post, I talked about the first C in the 5 C’s of marketing strategy. Here are the remaining C’s…

C #2: Company Skills
What special competence does the “Donald Trump Brand” possess to meet the needs of its customers?  While this has been in the news media for quite some time now, it was interesting to actually hear it first hand, in person, at the Times Union Arena in Albany.  According to the Founder, Chairman & CEO himself (i.e., Donald Trump), the “Donald Trump brand” stakes its claim of qualifications as, among other things:

  1. extensive business experience/acumen, which will be leveraged to create jobs, and even bring jobs back from China. Also, under his leadership, the U.S. will go around the world and demand back pay from nations (i.e., Japan, Saudi Arabia, China) that the U.S. has been protecting militarily and providing financial assistance to, in the form of “welfare with no justifiable reason”. And oh, by the way, this will extend to NATO(1) as well, because this organization owes significant back pay for the military assistance it receives from the U.S.
  2. the ability to address illegal immigration issues by building a wall between the U.S. and Mexico (and making Mexico pay for the wall), after all illegal immigrants are deported out of the country;
  3. the ability to talk tough, and reduce costly, unnecessary american military presence around the globe (such as in NATO), and eliminate all threats of terrorism, including ISIS(2) and other terrorist organizations;
  4. the ability to compel Congress to repeal Obamacare, and replace it with a better alternative that is more affordable and available to all Americans.

Taken together, all of the these and countless other qualifications and skills will only result in “making America great again”, which seems to be the brand promise!

C #3: Competition
The competition is fierce, as there are a number of other ‘brands’ currently competing for market share in the same ‘market’, although the field of competitors has shrunk over time to just a handful now (Ted Cruz, John Kasich, Hillary Clinton, Bernie Sanders).  While all of these other competitors claim to have what it takes to satisfy the needs of the ‘customers’, the Donald Trump Brand seems to have more appeal to voters (mainly among Republican voters) than all the others, and its competitive advantage is touted as being the only one that can fully deliver on all its promises. This point is reinforced by repeated claims of lack of credibility on the part of the competition (i.e., they are all liars that cannot be trusted!). If you are not convinced of this brand’s competitive advantage, check it out for yourself here in your copious amount of free time (3).

… to be continued in Part 3.

(1) NATO is the North Atlantic Treaty Organization. To learn more about it, check out http://www.nato.int and https://en.wikipedia.org/wiki/NATO, just to name a couple.

(2) Here are the opinions of some military analysts: http://www.cnn.com/2015/07/10/politics/donald-trump-fact-check-bomb-oil-fields-iraq/

(3) To borrow a phrase from Dr. Biswas

Leave a comment